Writing Your Way to Greater Sales in Your Small Business

by Shannon Harmon

Say it with me, “Content, Content and More Content.” We’ve all heard the stories about bloggers who create blogs that generate thousands upon thousands of dollars each month in revenue.  They’re living on an island somewhere sipping something delicious and blogging their way to an early retirement.  Okay, if we were in the same room, I would scream this; but since we’re not, pretend like I am—wake up! 

It’s highly possible your blog won’t be a cash cow that puts you on easy street, but please don’t despair.  There is a light at the end of the tunnel.  You can create a blog that grows your brand and helps create a steady stream of income for your business just probably not the way you think.  Would you believe me if I told you there is a way to grow and build a profitable brand through your writing?  What’s the solution?  It’s your content.

Look at what you’re writing.  I mean really, really look at what you’re writing.  Do you trudge to your computer and bang out a few key-word filled posts in hopes of boosting your search engine rankings, or do you research useful content and put together a compelling, engaging post?

Ask yourself this—do my readers return for more, and do they comment and share my content?

That’s really the essence of a successful blog that will grow your brand and develop relationships that will grow your business over time.

As you generate thoughtful, information-rich content, people will return and return again.  And you, my friend, will become somewhat of an expert in your industry.  Now who doesn’t like contacting the expert when they need assistance?

Need a few starting points to set your powerful sales tool in motion?  Try these three quick tips on for size.

Plan in Advance Whatever you do, don’t simply sit down at your computer and hope for inspiration.  Think big picture about your blog and how it fits into your bigger business plan.  Then, sit down with a blank calendar for the month and write down your post ideas.

Research Don’t write anything without reading at least three sources on your topic.  I know what you’re saying—it’s just a blog post for goodness sake.  It’s so much more than that.  It’s a virtual business card and resume all rolled into one.  As people who need a particular service or product go on the web and happen upon your blog, it shows them what you can do and your level of expertise all in short, 400 word posts.  So, be well-researched and prepared, and let your readers and potential customers see that you do more than post fluff.  Over time, fluff doesn’t sell.

Connect Connect your posts to your bigger business goals.  Your blog shouldn’t be an island unto itself.  Connect with other bloggers in complimentary industries.  Connect to readers and guest bloggers via social media. Whatever you do, make sure you connect.  It’s the lifeblood of a thriving blog and a viable business.

Finally, have fun with it.  Your enthusiasm for your own writing shines through each post.  If it sounds like you’re watching paint dry as you write, then your readers are likely to feel the same way as they read.  Jazz up your posts with a little dose of personality, and you’ll be a happier blogger and your business will reap the benefits. 

Shannon Harmon is a writer and business owner committed to helping entrepreneurs craft insightful, intelligent writing strategies designed to grow their businesses. For more information:http://www.jonesharmonwriting.com